Since the ancient times, challenge coins have been in existence. Military men who performed meritorious services were rewarded using challenge coins. Custom challenge coins were even used during the first world war. Over the years private institutions integrated custom challenge coins into their system. Custom challenge coins have numerous benefits to not only government institutions but also private institutions. Gradually, more companies are using challenge coins to reward meritorious deeds. This article will be beneficial to you if you are trying to decide whether you should adopt custom challenge coins in your institution. The following are the benefits that arise from the use of custom challenge coins.
Custom challenge coins aid in promoting your institution’s brand. The logo of the institution is branded on the custom challenge coin. When people see your custom challenge coin, they will immediately recognize your institution. This is a form of brand promotion because even those who did not know about your institution will now know it. Custom challenge coins are forms of business cards. On a business card is usually the institution’s logo and brand name. The custom challenge coin will perform the same functions that a business performs in helping people to identify a company. Custom challenge coins also are also beneficial in boosting workers’ morale. Military men who performed meritorious services were rewarded with custom challenge coins in the past. This boosted the morale of not only the ones who received the coin but also other military servicemen. When you perform something meritorious, it feels good to be recognized. It is also encouraging to know that your efforts will be recognized in the end. The same theory is applied in institutions when rewarding workers. It boosts their morale. The co-workers’ morale is affected positively. Production is ultimately increased due to this. Custom challenge coins help to increase diligence in workers.
Another advantage of custom challenge coin is that they can be used to foster a culture which makes not only workers to identify with the business but also customers. Custom challenge coins help in fostering camaraderie among workers. This camaraderie is brought about by the institutions newly fostered culture and unity. Culture also allows customers to identify with a business. This is brought about by the customers’ understanding the institution’s way of doing things. Finally, custom challenge coins are more appealing compared to trophies and other awards that have become too common. Everyone wants to be uniquely distinguished. Trophies are common and thus they may have lost their importance over time. Custom challenge coins are custom made to meet the institution’s specification, therefore, they guarantee that the coin will be unique.